Levi Strauss and Co. Original Jeans
‘Wears Real’
Target: 30 year old and up, people more interested in style than fashion trends.
Concept: The older they get, the better they get.
The tagline is a shortening of their older ‘real life wears real jeans’. Images are used to show well aged, simple icons. The logo is prominently placed, jeans are not always needed to reinforce the message.